Mailing list: some useful tips to build it and make it grow

For an effective marketing strategy, sending newsletters to your subscribers is crucial! Did you know that your email campaigns are received by over 90% of your community while only 5% of your Facebook followers see your posts? It’s no surprise that so many businesses concentrate their efforts on collecting email addresses from their customers. Still don’t have a mailing list? You have a list, but want to grow it? You’ve come to the right place! Develop your online presence with these proven strategies that will allow you to develop or improve your subscribers base.


  1. Create interesting content

Producing quality content is the key! To make your customers want to subscribe… and stay subscribed to your newsletter, you need catchy emails. With well-written, original and relevant content for your customers, you are on the right track. Your subscribers will want to stay subscribed and may even tell their friends! What better way to attract customers than through word of mouth? If your subscribers like your content, they are also likely to forward it. In your newsletter, consider adding a “share with a friend” button. Don’t forget the “subscribe” button as well.


  1. Organize a contest

Contests are always a good way to get noticed! Holding a contest is a perfect opportunity to ask for your customers’ email addresses. Drawing a prize among your new subscribers is a great incentive! If your contest is held in Quebec, make sure that the rules comply with the Act respecting lotteries, publicity contests and amusement machines.


  1. Create a simplified subscription form

On the homepage of your website, set up a simple and easy subscription form for your customers to fill out. Make sure you don’t ask for too much information, as this could turn them off. No one wants to spend too much time on this, so stick to the basics: an email address, that’s all.


  1. Promote your newsletter on social networks

You probably already have a community of followers on social networks. Encourage them to subscribe to your mailing list as well. If they follow you on social networks, it means they are already interested in your offer. In your publications, regularly share a link that leads to your registration form. Also consider adding a sign-up module to your Facebook business page.

  1. Use Wi-Fi Marketing

To acquire subscribers quickly, Wi-Fi marketing is perfect! Offering a free Wi-Fi connection to your customers allows you to easily collect valuable information. By choosing SY5 Wi-Fi, you can automatically collect your customers’ email addresses and contacts to sign them up for your newsletter… with just a snap of your fingers! Setup is easy as pie: plug in your access point, turn on the device and connect. Your mailing list will soon have thousands of potential customers. It’s a win-win situation: your customers get free Wi-Fi access and you increase your sales! Isn’t that great?


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